Age based ads to agelessness

Soon, not very soon, I will turn 40. Not days but years away yet but it will happen before I even realise that it has happened. Some, or lets say most, of my friends are in the same zone i.e most of us are hitting this age number in quick succession. Consequently, we do see a change in our conversations too.

1. Earlier, it was around ideas to build something and now it is around ideas to make investments.

2. Earlier, the conversations used to be around next movie to watch, now it is more about holiday destinations

3. Earlier we used to speak about the Maska Bun or special omelette that one needs to surely eat, now it is more about latest brand of scotch or wine that one has recently tried

4. Earlier it was more about waiting and dating. Now it is more about groceries and schools

I guess this list can be endless.

The growingly demanding work life is exciting but sets a fear of not payjng enough attention to one’s health. I do find some of my friends seeking some medical advice or some neighbor sharing stories of how a middle aged friend or colleague of theirs is facing a medical condition.

The inherent negativity in Indian society only adds fuel to the fire.

The mindset that has built around this age number based stereotyping in the Indian society, makes life much easier for the marketers.

So while I am going through this phasenof my life, I ran into this advertisement in a leading newspaper.

While with noble intention, it is interesting to see Prosman wants people above 40 to age healthily.

This is a very contrarian advertisement in my view. It suddenly made me think that I am getting old and the first thing to do is to go through each and every medical condition that has been written in this ad and make sure I strike them off. Prosman marketing team has got the trick right. Everytime, anyone will ask me if I am aging. My mind will recall Prosman.

What is interesting though, in the same edition though there was a full half-pager about people who are timeless and ageless and are actively working on their passion like all the past years. They covered the following people –

1. Vaijyanthi Mala – The famous actress from yesteryears known for her beauty and her Bharatnatyam skills. She still stage shows, at 83.

2. Ram Jethmalani – The formidable ace lawyer who has served more than 50 years on the lawyers’s bar itself.

3. Ruskin Bond – The famous novelist whose novellas still take to a differrnt world of earthy fantasy.

4. Mr. Soota from Mindtree – The guy who founded a successful startup at the age of 57. Thats right!

Very inspiring stories of all these people that they continue to do the same work with same intensity even though they are on the other side of age.

I wonder what they would have thought when they were at my age. I surely want to learn more about Mr. Soota’s mind.

Clearly, one can turn the tide at anytime and at any age. Lets #killstereotyping

#GrowMore This week: #MondayMotivation

That the fourth launch of Falcon was successful for Elon Musk’s SpaceX is known to everyone. The fact that this launch had followed three unsuccessful launch attempts. Even little do people know that the third launch left the company with only enough money to go for the fourth launch. It is at such moments that one needs to understand and realise that beyond the haze, there is the success, as long as we are on the right path. Right path is what we determine after thorough research to understand the problem and identification of the solution  #MondayMotivation #GrowDaily


#GrowMore This week: #MondayMotivation

Almost all of us spend the most time to figure out what we want to do. In this process, we try to be good at what we do. With little effort, one gets to be good at what they do. However, often we come across opportunities that when pursued can lead us to greatness. This is around us but the attempt to goodness blinds us from this. So we should constantly look for opportunities that would help us to be great. And when we identify them, we should just give up the good to go for great. #MondayMotivation #GrowDaily


#GrowMore This week: #MondayMotivation

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Build an experience that I may explore

We live in a world where everything is going online. You order food online. You order clothes online. You order groceries online. You order movies online. You even order transport online. So what will happen to all these mega malls and stores that come as a symbol of growth and urbanization?


More and more brands come up to try and capture your attention. New delivery methods make the brand birth and brand death faster than ever.

But a retailer still believes that one needs to come to the store and take stuff. They believe the consumer has to take that pain and make that move.

One needs to realize that people still go out shopping to malls or to buy groceries at supermarts. They still watch movies and eat out in restaurants.

Routine is out and experiential is in.

So for any business planning to make that plunge into the high uptake cost of retail set-up, not just the product or service, but you need to build an experience for me that I may want to explore. It is then I would love to come over and over again. And yes, I expect to have a wow factor every single time.

Don’t disappoint me… after all, I am your consumer.

#GrowMore This week: #MondayMotivation

Let the hunger of winning prevail over the fear of losing. It is painful to live in that fear, the first thing is to let go that fear. For that one must always think about the excitement of winning. That will define your winning moment and the fear will be permanently gone. #MondayMotivation #GrowDaily


#GrowMore This week: #MondayMotivation

Whenever you see that you are in a majority, first thank but then start reflecting on what went wrong that you are here. Success is for those who go to the uncharted, the unknown, and not where there is a majority. #MondayMotivation #GrowDaily